On September 1 – 2, 2022, International Business Department, Faculty of Business Administration, Rajamangala University of Technology Phra Nakhon (RMUTP) held Würzburg International Business Forum: the 5th International Business Conference titled “Small Firm Internationalization and International Entrepreneurship: Managing Sustainable Innovation” through Online and Onsite at RMUTP, Bangkok, Thailand. This event was hosted by University of Applied Sciences Würzburg-Schweinfurt, Germany. Dr. Natworapol Rachsiriwatcharabul, president of RMUTP, with Dr. Rattanavalee Maisak, Dean of Faculty of Business Administration accompanied by Prof. Dr. Robert Grebner, President of FHWS, presided over the opening ceremony. The objective of this forum is to be another platform for academic exchange in wider areas and build up an international business network in Business Management and Innovation amongst researchers, students, and relevant organizations. This forum also gives an opportunity to be the fundamental of creative thinking which would effected to the sustainability innovation development at Mongkolapa Meeting Room 2, Mongkolapa Building, Faculty of Business Administration, RMUTP Bangkok commercial Campus. During this event, all participants visited the exhibition of students ’design at Faculty of Home Economics Technology, RMUTP.